The State of E-commerce in Morocco in 2026
Moroccan e-commerce is experiencing spectacular growth. According to FNEM and CMI data, the market reached 12.5 billion MAD in online transactions in 2025, up 25% year-on-year, with over 200 million online transactions processed. The average basket has reached 620 MAD, and 65% of purchases are now made from smartphones.
Payment Solutions in Morocco
CMI: The Essential Player
CMI processes over 80% of online card transactions in Morocco, accepting Visa, Mastercard, and local bank cards, with commissions of 1.5-3.5% per transaction.
Cash on Delivery: The Moroccan Reality
COD still accounts for 60% of e-commerce transactions, driven by historical distrust of online payments, cultural cash preference, and low banking penetration (52%). However, this share decreases by 5-8 percentage points annually.
E-commerce Logistics in Morocco
Key delivery providers include Amana (Barid Al-Maghrib) with 98% national coverage, Chronopost for urban areas, and Glovo for express delivery. Major challenges include non-standardized addressing in some areas and COD return rates of 15-25%.
E-commerce Platforms for Morocco
WooCommerce holds approximately 45% market share, Shopify is growing rapidly (15% of new stores), and PrestaShop remains popular among SMEs (20%). For ambitious projects, AivenSoft recommends custom headless commerce solutions using Next.js for maximum performance and SEO.
Legal Framework
Key regulations include Law 31-08 (consumer protection with 7-day return right), Law 09-08 (data protection managed by CNDP), and 20% VAT applicable on online sales.
