Digital Solutions for
Travel & Hospitality

Riad Collection, a luxury riad chain in Marrakech comprising 8 exceptional properties in the medina, depended over 80% on third-party booking platforms like Booking.com and Expedia, which charged 15-25% commissions on each reservation. Their existing website, built over six years ago on WordPress with a generic theme, was outdated and failed to inspire confidence in high-end travelers accustomed to the visual standards of major hotel brands. The direct booking process was cumbersome, requiring tedious email exchanges, and guests overwhelmingly preferred OTAs for their simplicity. The absence of international SEO strategy made the riads invisible to tourists searching for luxury accommodation in Marrakech from abroad. Moreover, availability management was done manually on spreadsheets, regularly causing embarrassing overbookings. The existing site's conversion rate was below 0.8%, well under the luxury hospitality industry average.

We developed a premium showcase site on Next.js highlighting each riad's unique experience through large-format WebP-optimized photos, immersive 4K videos with lazy loading, and captivating storytelling written by a luxury-specialized copywriter. The integrated booking engine with Stripe offers a smooth three-step booking process with dynamic pricing and automated availability management synchronized in real time with OTAs via a channel manager API. Google Maps API and Mapbox integration lets guests visualize precise riad locations in the medina with interactive walking routes from points of interest. A dynamic pricing system powered by an algorithm analyzing seasonality, occupancy rates, and local events automatically optimizes rates. A thorough multilingual SEO strategy in French, English, Spanish, and German, including editorial content about Marrakech experiences, positions the riads on Google's first page for over 120 targeted keywords. The site includes a digital concierge module enabling guests to book experiences (cooking classes, hammam, excursions) directly from their portal. Everything is deployed on Vercel with edge architecture for optimal international performance, guaranteeing sub-1.5-second load times worldwide.