PromoVision

Atlas Promotion, a renowned real estate developer in Marrakech, was struggling to market its new housing projects in an increasingly competitive market. Traditional sales methods – physical sales offices and paper brochures – were no longer sufficient to attract a young, connected clientele, particularly MRE (Moroccans Residing Abroad) who represent a significant share of buyers. The sales process was lengthy, leads were lost due to lack of structured follow-up, and potential buyers could not visualize off-plan apartments. The entire real estate purchase journey needed to be fully digitized.

We created an immersive web platform featuring photorealistic 3D virtual tours of each housing project, allowing buyers to envision their future home before construction even begins. An interactive configurator lets users customize finishes, materials, and apartment layouts in real time with instant quotes. The integrated CRM automatically captures leads from the website, social media, and real estate portals, with a visual sales pipeline and automated follow-ups. A targeted SEO strategy focused on Marrakech real estate keywords completes the acquisition funnel.