Digital Solutions for
Real Estate

DarCom Immobilier, a major Casablanca developer with over 15 years of industry experience, suffered from very low conversion rates on their outdated WordPress website. Potential buyers had to visit properties in person, significantly lengthening the sales cycle — averaging 4 to 6 months between first contact and signing. The lack of interactive tools and immersive visuals made it hard to showcase premium projects, particularly beachfront residences and luxury villas. The company was losing qualified leads to competitors offering more modern digital experiences. Furthermore, the existing site had no CRM integration, forcing the 12-person sales team to manage prospects manually through Excel files, resulting in duplicates, missed follow-ups, and an estimated 30% loss of commercial opportunities. The international clientele — primarily Moroccans living abroad (MRE) representing 40% of revenue — was particularly penalized by the inability to view properties remotely. The site was also not mobile-optimized, despite 70% of traffic coming from smartphones.

We designed and built a comprehensive real estate portal on Next.js 14 with server-side rendering for optimal SEO and load times under 1.5 seconds. The 3D virtual tour engine, powered by Three.js and integrated through modular React components, allows users to navigate real-time faithful reconstructions of each property. 360° panoramas are captured by professional photographers using Matterport equipment, then processed and compressed via an automated pipeline on AWS Lambda for smooth display even on 3G connections. An advanced filter system with Mapbox geolocation lets users search by neighborhood, budget, area, rooms, and proximity to amenities (schools, transport, shops). A custom CRM built with Node.js and PostgreSQL enables the sales team to track and qualify leads in real time through automatic scoring based on browsing behavior. An online appointment booking module synchronized with agents' Google and Outlook calendars simplifies scheduling physical visits. The interactive property comparator lets users compare up to 4 properties side by side with radar charts. Everything is hosted on AWS with CloudFront CDN, ensuring optimal performance in Morocco and internationally. A custom analytics dashboard gives management real-time visibility into commercial KPIs.